Rocket Fuel does not collect, process, or store any Personally Identifiable Information (PII). Non-PII based anonymous identifiers is only used to identify consumers online, thereby protecting their privacy.
Rocket Fuel is a signatory member of the Digital Advertising Alliance (DAA), European Interactive Digital Advertising Alliance (EDAA) and Network Advertising Initiative (NAI) and fully adheres to all principles and requirements of these organizations. Rocket Fuel requires the AdChoices icon to be served with every behaviorally targeted display ad.
Additionally, Rocket Fuel has a Chief Privacy Officer (CPO) and Privacy Manager dedicated to the task of privacy and maintaining awareness of changes in the marketplace. Rocket Fuel also retains market specific outside counsel to ensure that it is fully compliant with all privacy laws.