Rocket Fuel Leadership

Our expert team is driven by a passion for discovery and progress.

Management

Randy Wootton

Randy Wootton

CEO, Board Member

Randy Wootton’s experience spans more than two decades in major leadership roles at both media and enterprise businesses.
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Monte Zweben

Monte Zweben

Executive Chairman of the Board

Monte Zweben is an accomplished marketing and technology executive and Rocket Fuel Board member since 2010.

Richard Frankel

Richard Frankel

Executive Vice President

Richard Frankel's passion for creating successful customer-focused businesses has been honed by more than 15 years of Internet advertising experience.

Cal Hoagland

Cal Hoagland

Chief Financial Officer

Cal Hoagland brings more than 30 years of finance experience to Rocket Fuel as interim chief financial officer. He is an accomplished financial executive with experience in both multinational technology companies and fast growth start-ups. Mr. Hoagland has a broad background in the full range of financial operations.

Bill Keadle

Bill Keadle

Chief Revenue Officer

Bill has more than 35 years of business experience across a wide range of industries and markets including digital marketing, technology systems, distribution, communications, capital equipment, and services.

Mark Torrance

Mark Torrance

Chief Technology Officer

Mark drives the company's core technology development around predictive modeling and optimization for real-time bidding.

Eric Duerr

Eric Duerr

Chief Marketing Officer

Eric oversees all of Rocket Fuel’s marketing initiatives to drive awareness and adoption of its Moment Scoring™ technology.
He has helped transform market perceptions for some of the world's leading brands, such as Adobe, GoDaddy, LinkedIn, and Microsoft.

Ben Saitz

Ben Saitz

Chief Customer Officer

Ben leads all post-sales functions, ensuring Rocket Fuel’s customers are at the heart of everything we do. He is an alumnus of Google, DoubleClick, and a leading Customer Experience Management (CEM) firm, Medallia.

JoAnn Covington

JoAnn Covington

SVP, General Counsel, Corporate Secretary, CPO

JoAnn is responsible for oversight of all of Rocket Fuel’s legal affairs. She also serves as Rocket Fuel's chief privacy officer, overseeing data protection and privacy policies.

Simon Hayhurst

Simon Hayhurst

SVP, Product and Biz Dev

Simon Hayhurst leads Rocket Fuel’s product and business development teams. With more than 20 years experience, Simon brings great depth and breadth of expertise to Rocket Fuel.

Angie More

Angie More

SVP, Agency Sales

Angie comes to Rocket Fuel with more than 14 years experience in advertising and technology sales for leading companies from coast to coast.

Jarvis Mak

Jarvis Mak

SVP, Customer Success

Jarvis is responsible for the Operations, Analytics, and Professional Services teams.

Manu Thapar

Manu Thapar

SVP, Research and Development

As Senior Vice President of Research and Development, Manu Thapar provides leadership for all of Rocket Fuel’s technology teams.

Jennifer Trzepacz

Jennifer Trzepacz

SVP, Human Resources

Jennifer Trzepacz leads Rocket Fuel’s Human Resources team.

Dominic Trigg

Dominic Trigg

SVP / MD EMEA and Emerging Markets

At Rocket Fuel Dominic is SVP of EMEA. He has been leading a handpicked team of operational and country managing directors since the company was founded in Europe in 2011 and throughout its growth since.

Abhinav Gupta

Abhinav Gupta

Co-founder and VP, Engineering

Abhinav Gupta has built a career as a truly insightful technical mind focused on delivering huge value for massive-scale systems—ones with transactions reaching one thousand times the NASDAQ trading volume.

Mike Racic

Mike Racic

VP, Category Development

Mike leads all pre-sales functions including strategy, solutions marketing, and vertical research. He has 20 years’ experience in the media industry with 15 years in the digital-media space.

Rhonda Shantz

Rhonda Shantz

VP, Marketing

Rhonda leads Rocket Fuel’s marketing operations, digital marketing, integrated marketing, creative services, and public relations to expand brand perception, increase lead generation and grow market share.

Ted Shergalis

Ted Shergalis

VP, Enterprise Strategy

Ted Shergalis is a technology entrepreneur and recognized innovator in the online marketing industry. His foresight in applying analytics techniques to Internet marketing led to early breakthroughs in predictive marketing.

Board of Directors

Monte Zweben

Monte Zweben

Executive Chairman of the Board
CEO, Splice Machine

Monte is currently the CEO and co-founder of Splice Machine, the developer of the first SQL-compliant database designed for Big Data applications. The Splice SQL Engine™ provides all the benefits of NoSQL databases such as auto-sharding, scalability, fault tolerance and high availability, while retaining the strengths of the industry standard – SQL.

Randy Wootton

Randy Wootton

CEO, Rocket Fuel, Inc & Board Member

Randy Wootton’s experience spans more than two decades in major leadership roles at both media and enterprise businesses.
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Sue Bostrom

Sue Bostrom

Former Executive Vice President and Chief Marketing Officer, Cisco Systems

During Sue’s almost 14 years at Cisco, she was responsible for developing Cisco’s vision and strategy through positioning, branding, advertising, and product marketing. She also had responsibility for the company’s Worldwide Government Affairs organization and Small Business Council.

Ronald E. F. Codd

Ronald E. F. Codd

Corporate Director

Ron is an independent consultant and corporate director with over 30 years of experience working with high-technology, high-growth firms in financial and general management roles.

Richard Frankel

Richard Frankel

Executive Vice President,
Rocket Fuel Inc.

Richard Frankel's passion for creating successful customer-focused businesses has been honed by more than 15 years of Internet advertising experience.

Bill Ericson

Bill Ericson

Mohr Davidow Ventures

Bill believes that entrepreneurship is a singularity of the American experience, and strives to help as a key advisor and counselor to great entrepreneurs from the very earliest days of an enterprise.

Clark Kokich

Clark Kokich

Chief Strategy Officer, Marchex

Clark possesses specific attributes that qualify him to serve as a director, including his background in the field of digital marketing and technology, his experience in traditional marketing and his years of management experience.

John Lewis

John Lewis

Global President, Nielsen

John has deeply relevant experience creating value for marketers and strengthening brands by applying consumer insights. His expertise is especially valuable to Rocket Fuel’s board as the company extends its Moment Scoring™ technology to fulfill its mission to score every moment of influence for customers.