Press Releases

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Feb 03, 2016 | Media Alert: SXSW Selects Rocket Fuel to lead “Big Data Will Choose the Next US President” Panel on #Election2016 Campaign Advertising

WASHINGTON, DC, Feb. 3, 2016 – Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced the selection of its panel “Big Data Will Choose the Next US President,” at SXSW, one of the largest and most influential…

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Jan 21, 2016 | Nielsen Global President John Lewis Joins Rocket Fuel Board of Directors

Lewis Chosen for Experience Creating Value for Marketers Through Consumer Insights REDWOOD CITY, Calif., Jan. 21, 2016 – Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced that John Lewis, global president of Nielsen, has joined its…

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Jan 14, 2016 | Rocket Fuel Names Digital Marketing Executive Eric Duerr as Chief Marketing Officer

Duerr Chosen for Track Record Transforming Market Perceptions for Microsoft, Adobe and GoDaddy REDWOOD CITY, Calif., Jan. 14, 2016 – Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced the appointment of Eric Duerr as the company’s…

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Jan 04, 2016 | Media Alert: Rocket Fuel CEO Randy Wootton Hosts Programmatic TV Panel Discussion with Glenfiddich, Resolute Digital and DISH in CES C Space Storytellers Session

Panel Slated for Tuesday, January 5 at 3:30 p.m. PT with Rocket Fuel-sponsored C Space Opening Reception Immediately to Follow Las Vegas, Jan. 4, 2016 – Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced that CEO…

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Dec 17, 2015 | Media Alert: Rocket Fuel Research Study Finds Impact of Digital Marketing is on the Rise for Auto Insurance Industry

Spend on display advertising is 9.4 times more effective than TV REDWOOD CITY, Calif., Dec. 17, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced a two-part research study that shares key insights on the…

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Dec 14, 2015 | Rocket Fuel, Glenfiddich, and Resolute Digital Partner To Make RTB Programmatic TV Buys Through DISH Media Sales Programmatic Marketplace for Linear TV

Power of Rocket Fuel’s Moment Scoring™ Technology and DISH’s Supply-Side Platform Give Glenfiddich and Resolute Digital Multi-Channel Access to 8 Million Addressable Households REDWOOD CITY, Calif., Dec. 10, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider,…

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Nov 19, 2015 | Rocket Fuel Sets Industry Standard With People-Based Marketing as Default Setting Across Programmatic Marketing Platform, Starting With Self-Service DSP

New Standard Unleashes the Power of Moment Scoring™ with Unified Profiles, Driving 31 Percent, On Average, Higher Campaign Performance REDWOOD CITY, Calif., Nov. 19, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced it is…

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Nov 13, 2015 | Long-Term Planners Spend More than 3x as Much as Last-Minute Shoppers, According to Rocket Fuel’s Holiday Shopping Report

90 Percent of Holiday Shoppers Make Decisions about Black Friday and Cyber Monday Shopping Plans in Advance REDWOOD CITY, Calif., Nov. 13, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced the release of its…

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Nov 04, 2015 | Rocket Fuel Names Former Salesforce.com and Microsoft Executive Randy Wootton as Chief Executive Officer

Board Taps Wootton, Rocket Fuel’s Chief Revenue Officer Since March, Based on Track Record Scaling Global Operations, SaaS and Marketing Tech Expertise, and Success Driving Change REDWOOD CITY, Calif., Nov. 4, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading Programmatic…

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Nov 03, 2015 | Rocket Fuel Expands Sales Leadership with Top Talent in Agency Relations and Business Development

Company Adds Vice Presidents to Holding Company Relations and Global Alliances and Channels Teams REDWOOD CITY, Calif., Nov. 3, 2015 -- Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced two top industry executives have joined its…

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