Press Releases

For media inquiries please contact pr@rocketfuel.com.

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Jul 28, 2016 | Rocket Fuel Enhances Dynamic Creative Solution for Retail and Travel Customers, Moment Scoring Now Powers More Dynamic and Personalized Programmatic Marketing

Under Armour and agency partner Booyah Advertising among beta testers of enhanced dynamic creative solution; early customers experience 46 percent average improvement in cost per action across campaigns REDWOOD CITY, Calif., July 28, 2016 – Rocket Fuel (NASDAQ: FUEL), a…

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May 05, 2016 | Media Alert: Rocket Fuel Names William Cormier as Canada Country Director

REDWOOD CITY, Calif., May 5, 2016 – Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced that William Cormier has been named as the new Country Director for Canada. Cormier brings more than 20 years of management…

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Apr 28, 2016 | Media Alert: Rocket Fuel to Participate in Political Digital Advertising Panel at CampaignTech East

Panel includes executives from Google, TubeMogul and Rubicon Project WASHINGTON, D.C., April 28, 2016 – Rocket Fuel Inc. (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced that Amanda Whiteman, Director of Strategic Accounts, will speak at Campaigns &…

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Apr 21, 2016 | National Media Chooses Rocket Fuel’s Programmatic Marketing Platform to Engage Right-Leaning Voters

National Media Research Planning and Placement, one of the largest and most successful Republican communications agencies, to run its clients’ campaigns using Rocket Fuel’s Moment Scoring™ technology REDWOOD CITY, Calif., April 21, 2016 – Rocket Fuel Inc. (NASDAQ: FUEL), a…

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Apr 20, 2016 | Rocket Fuel’s Programmatic Marketing Platform Further Enhanced by Merkle’s DataSource™ National Consumer Database

Marketers can now power campaigns that use Merkle’s data with Rocket Fuel’s Moment Scoring™ technology REDWOOD CITY, Calif., April 20, 2016 – Rocket Fuel Inc. (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced that Merkle’s DataSource digital segments…

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Apr 13, 2016 | Media Alert: Connected Device Ownership is on the Rise, Along with Consumer Willingness to Trade Data for More Targeted Ads, According to New Rocket Fuel Report

REDWOOD CITY, Calif., April 13, 2016 – Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced the release of an interactive Internet Of Things Infographic which highlights consumer connected device ownership, usage and attitudes. Insights are based…

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Apr 07, 2016 | Media Alert: Rocket Fuel CEO Randy Wootton Joins Industry-Leading Panel on State of Advertising Technology at PROGRAMMATIC I/O

  Panel, hosted by Advertiser Perceptions, includes executives from Google, Facebook, Yahoo, Publicis Media and Mindshare NA REDWOOD CITY, Calif., April 7, 2016 – Rocket Fuel Inc. (NASDAQ: FUEL), the leading Programmatic Marketing Platform provider with Moment Scoring™ technology, today…

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Mar 30, 2016 | Media Alert: Rocket Fuel Gives Environmental Defense Fund 194 Percent Overall ROI

Rocket Fuel’s Moment Scoring™ Technology Delivers 241 Percent Return When Targeting Previous EDF Donors WASHINGTON D.C., March 30, 2016 – Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today published a customer success story that highlights the dramatic…

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Mar 01, 2016 | Media Alert: Rocket Fuel’s Demand Side Platform Dramatically Boosts Performance for AUDIENCEX Clients

Moment Scoring™ Technology Delivers 93 Percent Reduction in Cost Per Acquisition REDWOOD CITY, Calif., March 1, 2016 – Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today published a customer success story that illustrates the power of Rocket…

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Feb 24, 2016 | Rocket Fuel Reports Financial Results for the Fourth Quarter and Full Year 2015

Full Year Revenue Grew 13% and Non-GAAP Net Revenue Grew 16% Year over Year Positive Adjusted EBITDA for the Fourth Quarter and Full Year Rex Jackson to Join the Company as Chief Financial Officer REDWOOD CITY, Calif., Feb. 24, 2016…

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