ABOUT ROCKET FUEL 

PRODUCTS AND SOLUTIONS 

THOUGHT LEADERSHIP 

OTHER 

Rocket Fuel's Wireless Survey Results Reveal How Top Providers Stack Up

Everybody has a mobile phone and wireless service provider (WSP), but what determines a consumer’s choice of provider and whether or not they stick with them? Rocket Fuel conducted a survey of 1,552 consumers that covered top-of-mind awareness, ad effectiveness, and consumer preferences and perceptions.…read more»

Ray Kurzweil’s Mind-Boggling Predictions for the Next 25 Years

Ray Kurzwell isn't a psychic, just an extremely informed technologist with a firm understanding of the potential of burgeoning technology, and how that technology is likely to be used by future societies. But even those less knowledgeable than him know that computing power is at…read more»

Machine Learning + Big Data = Predicitive Analytics

Big Data can tell the vivid, hyper-detailed story of just about anything, but its true utility lies in its uncanny ability to predict future events. With enough data and the right machine-learning algorithms, systems can learn, adapt, and predict to continuously optimize their actions.  We…read more»

‘Soft’ Artificial Intelligence Is Suddenly Everywhere

Almost overnight, artificial intelligence went from a novelty existing almost exclusively in science fiction to a key part of autonomous systems worldwide. AI is so ubiquitous that it aids in almost every human initiative in both large and small capacities. Meanwhile, advancements happening virtually every…read more»

Introducing Origin 4.15

It’s a brand new year, which means an improved Rocket Fuel Origin. To keep up with the increasingly demanding life of today’s advertiser, we’ve included key upgrades that improve the performance and user experience in one of the industry’s most powerful DMPs. In the analytical, data-driven…read more»

Jan 20, 2015 / Data, Digital marketing, Origin