ABOUT ROCKET FUEL 

PRODUCTS AND SOLUTIONS 

THOUGHT LEADERSHIP 

OTHER 

Blog

Conceive Solutions, Accelerate Development, Perform Perfectly: Rocket Fuel's Partner Program

Digital advertising is made up of an immense ecosystem of companies, which continues to grow at an impressive rate. Although all members of this ecosystem fit in somewhere, not all digital advertising partners are a fit everywhere. That's why the Rocket Fuel Partner Program features…read more»

Mar 05, 2015 / Data, Digital marketing

Massive Data Visualization Brings NYC's Busiest Street To Life

Data can tell you a lot about a person, but what can it tell you about a city? Aesthetically, New York City hasn't changed much over the years. But the millions of people coursing through it's iconic streets produce enough data to give The Big…read more»

Mar 03, 2015 / Big data

What's Under the Hood of Programmatic?

Remember back in the day when digital advertising was simple to understand? Like popping open the hood of a 1972 Ford, all the parts were simple and visible, and how they fit together was intuitive. It made sense. Now? Piecing together the modern digital advertising…read more»

Artificial Intelligence Goes to the Arcade

Yes, even artificial intelligence systems are nothing more than button mashers when they first play a new video game. Man and machine are equally clueless the first time battling the pixelated dot in Atari's "Breakout." However, the machine's ability to systematically improve each and every…read more»

Brand Success in an Era of Digital Darwinism

Like in competition between species, it's not necessarily the biggest and strongest that survives, but those best responsive to change. The same goes for modern digital marketing. As marketers' digital presence continues to increase, consumers are subject to more and more clutter resulting in messaging…read more»