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Blog

Rocket Fuel's Cross-Device Optimization

Until now, creating a compelling cross-device consumer journey had as much to do with detective work as it did marketing. Advertisers were forced to piece together a consumer’s online behavior across all of his or her owned devices, each of which had its own unique…Read More»

Download Rocket Fuel's Creative Optimization Infographic

The human psyche is a funny, fickle thing. While you may be reaching the right people with your digital advertising, the ads they see may not be doing enough to inspire them to take action. Within each ad, there are numerous variables that all play…Read More»

Optimize Programmatic Ad Buying Beyond Open RTB Inventory

Artificial Intelligence optimization isn't just for purchasing open RTB inventory anymore. With Rocket Fuel, marketers can call upon the power of Big Data to improve the performance of their premium publisher buys, too. We now offer customers the opportunity to get amazing results on desired…Read More»

Rocket Fuel's DSP a "Strong Performer" in DSP Market

After screening 22 DSP vendors, Forrester whittled down the group to the "nine providers that matter most," and evaluated them against 53 criteria. The result is The Forrester Wave™: Demand-Side Platform, Q2 2015 report, which places Rocket Fuel in this group, and cites our Rocket…Read More»

Marketing That Learns ® How to Increase Foot Traffic in Stores

Marketers need to be able to access their organization’s dearth of offline consumer data online (and vice versa) to take advantage of consumer touchpoints once thought to be unaddressable. With Rocket Fuel, marketers can activate offline data, such as customer rewards programs, to reach a…Read More»