Thought Leadership at Rocket Fuel

Q4 2014 Digital Tourism & Travel: The Link Between Destination Travel Ads and OTAs

The relationship between travel advertisers and ROI is a tenuous one. With no actual booking system in place, travel and Destination Marketing Organization (DMO) advertisers have no choice but to rely on end-of-year tourism data, spend data, and proxy metrics such as signups “to receive more information”…read more»

11 Questions About Programmatic Mobile...and the Answers Marketers Need

A few short years ago, mobile was a “checkbox” buy: marketers bought it because their CEOs expected it to be in use. After all, people were coalescing with their devices like never before, and society at large was quickly adopting a “mobile” culture. Marketers simply…read more»

What Advertisers Really Think About Transparency

Digital advertising has found great success lately, but with it comes great responsibility. Therefore, as a member of the digital-advertising ecosystem that’s enjoyed that success, Rocket Fuel believes all ad tech companies should be held accountable to making our industry a safer, more trustworthy place.…read more»

Shouts on Bond-Trading Floor Yield to Robot Beeps

The manic, frenzied scenes of Wall Street's bond-trading floors are about to look (and sound) much different. In the bond-trading game, where billions of dollars are on the line, speed and optimization are paramount. Until now, though, deals were done exclusively in person, making margins…read more»

Navigating the Robot Economy

Where will you fit in a world that has coalesced, nearly completely, with robots and artificial intelligence? By looking into the past, present, and future, we can start to understand how to prepare ourselves to work and live in the next "robot economy." Tensions will…read more»