Thought Leadership at Rocket Fuel

Rocket Fuel's Commitment to Quality Inventory is Stronger Than Ever

You may have heard about a securities or other class action lawsuit against Rocket Fuel. Please understand that this action does not affect the day to day operations of Rocket Fuel, our product plans, commitment to customers, or focus on being an indispensable marketing hub…read more»

Sep 17, 2014 / Brand safety, Security

Machine-Learning Algorithm Makes Impossible Screening of Advanced Materials Possible

Machine learning is being applied toward many of today's most pressing matters. By mining insights from huge data sets, machines can do in moments what could take humans years. That's why when it comes to a crisis like pollution, science needs answers—fast. Already, IBM Watson is…read more»

The Microsoft Engine That Nailed the World Cup Now Chooses Every NFL Game

It's invisible to the naked eye, but sporting events ooze data. In the last few years, the amount of statistics used to analyze players and their teams has grown exponentially, making machine-learning prediction engines extremely effective at choosing outcomes of games and matches. The more…read more»

Drones at Sea: Automated Cargo Ships to Set Sail by 2035

By taking humans out of shipping for the first time in its millennia-long history, we could make a complicated, dirty, inefficient, and danger-ridden industry as easy as setting it and forgetting it. By switching to fully autonomous, fully optimized fleets, goods will find their destination…read more»

The Hazards of Going on Autopilot

As we proceed toward a future where automation plays a role in almost every aspect of life, we should stop and think about just how much control we should cede to machines. At least for now, it seems their best use is to optimize human…read more»