Thought Leadership at Rocket Fuel

Artificial Intelligence Identifies the Musical Progression of the Beatles

Just when you think you know all there is to know about something, artificial intelligence comes along and teaches you a thing or two. For advertisers, it's usually mining unique insights about their audience. For fans of the Beatles, it's identifying patterns in the progression…read more»

Real Customers, Real Results: Booyah Advertising and Morpheus Media

There’s a ton of hype around Big Data in digital advertising—enough that agencies are feeling intense pressure from clients to find a way to tap into its potential. But given Big Data’s immense size, it was nearly impossible for media planners, left to their own…read more»

Here's Why One Day You Will Probably Fall in Love With a Robot

As dependence on artificial intelligence grows, the relationship between man and machine is bound to get a bit more intimate. Science fiction (see Spike Jonze’s Her) portrays a future where humans fall deeply in love with computer programs, but a more…professional relationship between the two…read more»

Infographic: Q2 2014 Research Roundup

The times they are a-changin’—shouldn’t marketers be, too? As the US experiences shifts in its demographics and average family dynamic, consumer behavior is becoming radically different. Marketers must not only track and try to understand these often unpredictable changes, they often must also implement an all-new approach…read more»

Artificial Intelligence is Changing the World, and Humankind Must Adapt

 Artificial intelligence is still only in its beginning stages, but it's already finding a foothold in almost every industry. As Big Data evolves, so will machine-learning systems that can process it, and apply it toward particular outcomes. We are witnessing the beginning of a revolution that…read more»