With automotive advertising spend in digital media hitting $5.07 billion in 2013 and predicted to increase to $7.8 billion by 2017, improving efficiency and creative performance is more important than ever.
Consumer reliance on digital media in the auto purchase process presents a world of opportunity for auto marketers. Before converting, car buyers make multiple trips to the dealer to see a vehicle in person, doing research via a wide variety of channels in the interim. In fact, those that do online research consider more brands and dealers, with one in four visiting the dealer they purchase from as a result of online information.
With consumers connected to the web throughout the entire car-purchasing process, insights about optimal auto display creatives can make the difference. To give marketers a leg-up, Rocket Fuel examined 7,500 auto creatives run with us in Q4 2013. To gauge performance, we used a 1.74 billion impression sample using 10 key criteria including size, background color, and call to action.
Fill out the form below to download the study, and be on your way to producing better auto creative that drives real results.