Why should Facebook be a preferred channel for driving auto and beauty conversions? And, why is digital a better medium than cable TV for insurance advertising?
At Rocket Fuel, we’re always asking questions to better our understanding of marketing and advertising—and going the distance to find answers. In fact, 2013 was the smartest year yet for Advertising That Learns®. Our marketing research team explored all aspects of consumer behavior to mine insights about when, where, and how advertisers should focus their initiatives.
The findings offer a candid look into the habits of the average consumer across all channels and industry verticals. To close out the year, we compiled the 12 most important findings from our popular list of research, whitepapers, and infographics.
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