ABOUT ROCKET FUEL 

PRODUCTS AND SOLUTIONS 

THOUGHT LEADERSHIP 

OTHER 

Blog

AdRants: How the Ubiquity of Big Data is Dramatically Changing Marketing

"Big Data" has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle unimaginably huge datasets to deliver arcane business intelligence.

Today, it's no longer just about Big Data and how it's used by tech wizards to benefit big businesses - it's about ever-present data that can be generated from almost any action and analyzed by just about anyone to yield insights that go far beyond traditional business use.

With the proliferation of smartphones and other mobile devices, people are increasingly connected all the time. Consumers use their devices as alarm clocks, exercise monitors, shopping carts, communication platforms, entertainment venues, travel guides, traffic update dashboards and thousands of other uses. Developers launch new applications every day. Read entire article here>