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Another Super Bowl Ad Fest, this Time on the Cellphone

Want to see the Vince Lombardi Trophy that goes to the Super Bowl winner? Take a left in 15 feet. Looking to buy some Super Bowl merchandise? Try the fourth floor of Macy’s, straight ahead.

The Super Bowl remains the biggest mass-market advertising event in the country. But this year, a new kind of advertising — personalized and based on physical location down to a matter of feet — will greet fans. The National Football League has sprinkled tiny wireless transmitters that can send finely tuned messages to smartphones. It is the boldest test yet for a months-old technology that could change how brands of all sorts market to their customers. Read entire article here>