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Big Data can Help Marketers Unlock up to $200 Billion

Good marketing analytics can make all the difference for effective campaigns and company growth—as much as $200 billion globally. It's a lot of money being left on the table for marketers who are not using (or optimizing) all the data available to them.

To see exactly what's at stake, check out this infographic based on data from McKinsey on Marketing and Sales. Each insightful display tells the same story: the better you use data, the more you get out of your marketing initiatives. See the infographic here>