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Divining The Future: The Always-On Consumer

Is it possible to know what the consumer of the future looks like?

Over five years, we have sought to determine that, by studying more than 10,000 consumers and more than 60 global brands and interviewing more than 50 U.S. CMOs and Europe. Our latest study, “The Vivaldi Always-On Consumer 2014,” reports on a survey of more than 500 U.S. consumers. The study focuses on the hyper-digital consumer we call the “Always-On Consumer” (AOC). The AOC is a consumer that uses three connected devices every day, goes online multiple times a day and does so from at least three different locations, a consumer initially identified by Forrester. Read entire article here>