In the world of digital marketing, “Big Data” is big news these days. But trying to get the most out of data for audience segmentation, insights, and tailored advertising can take plenty of legwork to understand.
That’s why Rocket Fuel’s VP of Product & Business Development, Eshwar Belani contributed to Econsultancy’s Best Practices in Data Management guide just released today (12/11/12).
The extensive guide outlines several items, including:
Check out the guide for yourself here.