IAB Europe’s annual AdEx Benchmark survey - the definitive guide to the state of the European online advertising market - was released today at IAB Europe’s Interact conference in Barcelona.
The AdEx Benchmark research revealed that online was the best performer in the advertising market with an overall growth of 11.5% in 2012. Europe continues its strong growth curve in both early adopter and emerging markets. Diversity of online advertising was a strong contributor to ongoing European growth in spite of continuing macroeconomic volatility. read entire article here >