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Evolution of Insight (Infographic)

Navigate this fun infographic to follow the evolution of market research from its earliest tabulations to today’s advanced insight communities. Check in with the founding fathers of marketing and advertising as they introduce the innovations that are now industry standards. As you travel between eras, notice that strategies and techniques may change, but the inverse relationship between insights/data and time/resources spent remains constant.  View infographic here>

Nov 12, 2013 / Big data, Insights, Research