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It's Complicated: Cross-platform Behaviors Emerge

As user behaviors both accelerate and evolve faster than an LTE wireless broadband connection (which is mighty fast), marketers will be challenged to track and target users across screens. The early studies of how people are accessing content throughout the day from screen to screen demonstrate just how voracious and varied our behaviors are becoming. As a new Jumptap and comScore study shows, consumption varies not only from screen to screen but rom demo to demo, day part to day part. Read entire article here >