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Jack Kerouac is Alive and Well with Programmatic Travel Advertising (PTA)

Jack Kerouac said, “The road is life!” Now programmatic is the life of digital media enthusiasts, and the travel industry is embracing it. Kerouac often asked, “What’s in store for me in the direction I do not take?” In travel, the answer is that publishers, agencies and clients who do not embrace programmatic are getting left behind. Read entire article here>