The marketing benefits of Big Data can no longer be disputed, but we are just scratching the surface of its potential. In a world where consumers are becoming more and more complex and the purchasing process less and less linear, marketers who can get the deepest meaning from their data will have a giant advantage.
Rocket Fuel CMO Eric Porres spoke with Crimson Marketing's Glenn Gow about burgeoning technologies that are mining tantalizing clues and insights from the mountains of data available to us. Find out why tapping into these new platforms is resulting in unprecedented value for marketers and driving real, measurable business outcomes (note: registration required). Listen to the podcast here>
For more on how artificial intelligence and machine learning technology can benefit marketers, check out The Big Potential of Big Data: A Field Guide for CMOs.