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Meredith Preps for the Future of Programmatic

For Meredith, publisher of titles like Better Homes, Family Circle, and Fitness, the "barbell strategy"—or AOL CEO Tim Armstrong's model of involving high-end premium sales on one end and indirect programmatic on the other—is not quite the best fit. The renown publisher will instead employ a medicine ball approach, as programmatic ad buying moves from a separate operation in the basement into an integral part of the publisher’s larger sales strategy. Of course, that’s easier said then done. Read entire article here>