Perhaps the iconic pose of our era is someone squinting at a smartphone screen–replacing another iconic pose, the couch potato pointing a remote at the TV screen.
That stark change is apparent in a new report that says for the first time, Internet ad revenues have passed those of broadcast TV. Not all of TV, mind you. While online ad sales, which rose 17% to hit $42.8 billion last year, according to the report from the industry group Interactive Advertising Bureau, had already passed cable TV, broadcast and cable combined still dwarf online ads at $66 billion. Read entire article here>