ABOUT ROCKET FUEL 

PRODUCTS AND SOLUTIONS 

THOUGHT LEADERSHIP 

OTHER 

Blog

Online Ad Revenues Blow Past Broadcast TV, Thanks to Mobile and Video

Perhaps the iconic pose of our era is someone squinting at a smartphone screen–replacing another iconic pose, the couch potato pointing a remote at the TV screen.

That stark change is apparent in a new report that says for the first time, Internet ad revenues have passed those of broadcast TV. Not all of TV, mind you. While online ad sales, which rose 17% to hit $42.8 billion last year, according to the report from the industry group Interactive Advertising Bureau, had already passed cable TV, broadcast and cable combined still dwarf online ads at $66 billion. Read entire article here>