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Putting Audience Extension Into Action

Putting Audience Extension Into Action
The second in a series of audience-extension playbooks

Brought to you by AdMonsters and Rocket Fuel's Audience Accelerator

Audience extension is on the fast track, with 54% of advertisers planning to allocate more of their media budgets to this channel in the next year. There is a huge opportunity for publishers to increase revenue and delight their advertisers by leveraging their unique audiences through data-driven programmatic ad packages.

Audience Accelerator and AdMonsters partnered to create a playbook that provides a guide for the top best practices in successful audience-extension programs, including:

1. Developing an internal product strategy
2. Educating your sales team
3. Working with clients to set goals
4. Avoiding pitfalls
5. Choosing the right solution for your companies' needs

Download the Audience Extension Playbook today and get started with an audience-extension solution that is right for your business.

Check out the first in the series of playbooks here.

For more information regarding Audience Accelerator, Rocket Fuel’s full-service audience-extension solution, please visit our webpage or contact our team at 415-757-2337 or sales@audienceaccelerator.com.

Download the Audience Extension Playbook