Ever wonder what would happen if media optimization was combined with creative optimization? We all know the importance of serving the right ad to the right consumer at the right time, but what about the ad’s creative elements?
Even when serving an ad to the perfect consumer, it might not be successful if the ad itself isn’t optimized. As such, we’ve begun to look at how different creative aspects affect advertising performance. To that end, we analyzed a sample of more than 7,170 display creatives from a sample of 362 retail advertising programs run with Rocket Fuel in 2013 and 2014.
Fill out the form below to see the surprising results.