User-generated and overall unsavory content can harm a brand that is in contextual proximity. Rocket Fuel has multiple controls in place to block undesirable content in real time, using a combination of third-party and proprietary technology. Our foundational solutions and technology continually identify sites that are unsafe. Our real-time keyword filtering blocks any site or page with potentially offending content before we bid on it.
While Rocket Fuel tries to reach the broadest possible audience with ads, sites that can damage brands are always blacklisted. We are committed to running ads exclusively in a safe environment.