Toolbars can be a malicious invention. They are capable of injecting additional inventory into a webpage for which the publisher won’t get any credit. With our dynamic Advertising That Learns® technology, Rocket Fuel is able to identify this fraudulent inventory by recognizing ad slots on a page that are different from the original.
Rocket Fuel is dedicated to keeping every member of the digital advertising ecosystem safe from exploitation. Our dedicated brand-assurance team is monitoring all processes and systems, offering guidance to clients, and continuously analyzing and improving Rocket Fuel’s Brand-safety Shield.