The holiday shopping season is finally upon us. With Black Friday fast approaching, our marketing research team has been busy unwrapping insights from troves of consumer data.
We asked 668 adults across the country about their holiday shopping plans this year, and got some surprising results. Take a look at our brand new 2013 Holiday Shopping infographic to see the geographic breakdown of who’s buying what—and where—this holiday season.
Don’t forget to also download our Q3 Holiday Shopping Survey to see where more than a quarter of holiday shoppers plan on spending more money than last year. Plus, we pinpoint exactly whom retailers should be targeting with sales and promotions during what many anticipate being a record-setting holiday shopping season.
Fill out the form below to download the infographic.