At SXSW 2014, Rocket Fuel brought together a high-profile panel of Ad-Tech visionaries to talk “Advertising 2020," a look at current trends in the advertising industry and where it’s headed in the second half of the decade.
As technology barrels forward, and data and advertising continue to evolve side-by-side, those resistant to change will quickly find their skills and expertise obsolete. In fact, there is already a gap forming between the amount of job openings and candidates with the requisite skills to fill them.
By embracing change, marketers won't just be able to identify and react to a burgeoning trend, they'll jump ahead of it.
Listen to our panel of experts talk about how by learning and adapting, any marketer can become great