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Rocket Fuel's Advertising 2020: Scaling Impact with Mobile Devices

At SXSW 2014, Rocket Fuel brought together a high-profile panel of Ad-Tech visionaries to talk “Advertising 2020," a look at current trends in the advertising industry and where it’s headed in the second half of the decade.

These days, it doesn’t take a lot of people-watching to realize how ubiquitous smartphones and tablets have become. And, as people continue to coalesce with their mobile devices, the ability to tap into the marketing potential of what are essentially pocket-sized billboards is what's separating marketing superstars from their peers.

By focusing on product and service quality while thinking about the relationship consumers have with their brand, marketers can influence the path to purchase across all channels, at all times. Listen to our panelists talk about activating that consumer-brand relationship in all new ways using the power of mobile.

See the highlights from the discussion below and learn why mobile is no longer the final frontier of digital advertising