Big Data is an umbrella term. It encompasses everything from digital data to health data to the data collected from years and years of paperwork issued and filed by the government. And the confusion about it is legitimate--few fully understand what Big Data is, much less what the term’s offshoots, like "identify data" entail.
Identity data isn’t easy to explain, but think of it as the future of Big Data. Better yet, think of it as the wheel: the invention that will get us through the next few generations. Identity data is the force behind predictive modeling and machine learning. Your identity data tells the story of whom you are in the digital age, including what you like, what you buy, your lifestyle choices and at what time or intervals all of this occurs. Read entire article here>