For anyone that has done a marathon, there is a fundamental truth that you live with during the event: its all up to you. No one is there but you, your body and your head. The finish line is not just the end of each event, or the event overall. It’s the recognition that no matter how you finish, you are going to go for a better race next time.
Unlike sales or operations, where quotas or workflow dictate the goal line, how can marketers know they have done what was expected? I don’t think marketers really have that luxury. As a coach once told me, always put the finish line 100 feet ahead in your mind. That way you keep the pace strong as you cross. Read entire article here>