Volume, velocity, and variety -- all words that point directly to the simple truth that when it comes to marketing, Big Data is complex and hard to handle. In fact, as the number of devices per person and per household increases, the amount of data coming in from ad engagements soars to the point of being practically infinite. So how do you make Big Data work for you? There is something else that starts with a V that puts it all into perspective, and makes it actionable: Validity.
At Rocket Fuel, we believe validity is the only way to leverage data towards your marketing goals. Advertising that Learns® uses machine learning and predictive modeling to give marketers instant validity by telling them exactly which data matters. Read entire article here>