In upfront season, just as birds fly south and Salmon swim upstream, everyone in the world of television and advertising heed the call to come together and shape the forthcoming Fall TV season. But in this time of change and disruption, there were rich rewards for those who resisted their instincts and embraced a new, very different tradition.
The Rocket Fuel Summit brought together a lineup of visionaries that inspired us to look beyond the norm and prepare for a future where media is bought and sold in a whole new way. With a broader array of high-quality goods and services at lower prices, “the Second Machine Age” will fundamentally change the way people live and businesses thrive.
Below, find out how to rage with the machines and become one of the big winners in this new era. Let's meet the people on the forefront of the next revolution.
Sourcing and Nurturing Talent
Strategies for Handling Technological Disruption
The Panel Talks Shop
Work, Progress, Prosper
Under the Hood
Andrew McAfee (@amcafee), a principal research scientist at MIT, studies how digital technologies are changing business, the economy, and society. His 2014 book on these topics, The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies (co-authored with Erik Brynjolfsson) is a New York Times, Washington Post, and Wall Street Journal bestseller. He writes two blogs, academic papers, and articles for publications including Harvard Business Review, The Economist, The Wall St. Journal, and The New York Times. He's talked about his work on The Charlie Rose Show and 60 Minutes, at TED and the Aspen Ideas Festival, and in front of many other audiences. He was educated at Harvard and MIT, where he is the co-founder of the Institute’s Initiative on the Digital Economy.
Dr. Jerry Wind
Professor Jerry Wind (@jerrywind) is Professor of Marketing at The Wharton School. Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy. He consults with major firms around the world, provides expert testimony in many intellectual property and antitrust cases, and has lectured in over 50 universities worldwide.
Professor Wind is one of the most cited authors in marketing. He is also the founding director the Wharton Future of Advertising Program, whose mission is to act as a catalyst for deeper insights, bolder innovation, and broader positive impact of advertising.
Terence Kawaja (@tkawaja) is Founder and CEO of LUMA Partners, a strategic advisory firm focused at the intersection of media and technology. He is a seasoned investment banker with more than 20 years of experience and has advised on over $300 billion of transactions, including some of the most pivotal deals in the media and tech industries. At LUMA, Kawaja advises both established media and technology companies as well as digital growth companies.
Nick Brien (@nickbrien) is a strategic consultant, board advisor, and angel investor in the global media, marketing, and advertising industries. Passionate about health and wellness, Brien is a Director of the International Board of the JDRF and a Board Director of Covario, the leading independent digital marketing agency. Until November 2012, Brien was the global Chairman and CEO of McCann Worldgroup. Prior to joining McCann Worldgroup, Brien created and managed IPG Mediabrands, one of the industry's premier media-management companies where his leadership was focused on reinventing the media agency model and imagining new approaches for delivering marketing innovation to its clients.
Helayne Spivak (@hrspivak) is Director of the VCU Brandcenter. She is leading the Brandcenter in its mission of helping the industry navigate change and fueling it with future leaders. Previously, Spivak was former Chief Creative Officer of Saatchi & Saatchi Wellness. Her extensive experience in the advertising business has given her the opportunity to work on herself or oversee work on an incredible range of clients in all industries.
Spivak has been recognized by The Wall Street Journal’s Leaders Campaign, was honored with The Matrix Award for Women in Communications, was named one of the top 50 Women In Business by Business Week magazine, and has received many individual awards for her work from the Clio Awards (including best writer), The One Club, Cannes, The Andys, and the Effies.
Lee Nadler (@leenadler) is Marketing Communications Manager at MINI USA. He is responsible for managing unique, multichannel, MINIcentric marketing programs in the US. He oversees MINI’s three agencies (BSSP, BEAM Interactive, and Sanders/Wingo) and has overall responsibility for: online and offline advertising creative & media; MINIUSA.com on all platforms, digital/video marketing, social channels, multicultural marketing and research.
For ten years prior to joining MINI USA in May 2012, Lee ran a specialized consulting practice, Sherpa Marketing, Inc. Sherpa provided marketing consulting for BMW, CNN, Gilt Groupe, and Yahoo! Prior experience includes roles on the agency side, including President/CEO of Digital Pulp and on the corporate side as first head of Marketing for DoubleClick. Nadler maintains a blog at www.TheSherpaPath.com
Andrew Feigenson (@afeigenson) is SVP of Digital Client Services at Nielsen, a leading global provider of information and analytics around what consumers buy and what they watch. Feigenson manages teams that help media companies adapt to a world that is dominated by rapidly changing consumer habits and technologies. Feigenson began his career in management consulting with Accenture and Cap Gemini, where he worked with leading global companies such as AT&T, Cablevision, Time Warner, and Verizon. He serves on the Advisory Board for ad:tech, has lived on three continents, and speaks Spanish fluently.
Martin Bihl (@martinbihl) is the Founder & Editor-in-Chief of The Agency Review, where the issues facing advertisers, marketers and businesspeople in general are discussed through the books of the day. Bihl has led creative teams on brands as diverse as Guinness, HSBC, Nike, Unilever, Miller Brewing Company, Kinkos, and more.
Bihl currently consults with agencies large and small and with companies from Fortune 500s to tiny startups, helping them make their marketing and advertising effective, efficient, brilliant and fun. He also teaches advertising to undergrads at Philadelphia’s University of the Arts, and marketing to grad students at St. Joseph’s University and Villanova University.