The Audience Extension Playbook
Brought to you by AdMonsters and Rocket Fuel Audience Accelerator
The practice of audience extension has transformed itself through advances in real-time bidding, big data, audience-intelligence, and advanced-optimization algorithms. This category is growing fast, and is expected to expand rapidly over the next few years.
Publishers are excited by this opportunity to increase revenue and delight their advertisers. According to a recent Rubicon Project report, more than 50% of publishers surveyed are now offering audience extension or plan to do so soon.
A publisher’s approach to audience extension will vary based on its goals, internal processes, and site audience. There are so many options available that it can be can be hard to decide which ones are best for your business. For that reason, we commissioned this playbook in conjunction with AdMonsters to help publishers navigate their options and make decisions that will best serve their specific needs.
This playbook provides answers to the top questions regarding audience extension:
1. What is audience extension?
2. What are the requirements to get started?
3. Who are the players in the market?
4. What should you consider when choosing a solution?
5. How do you implement audience extension?
Download the Audience Extension Playbook today and get started with an audience-extension solution that is right for your business.
For more information regarding Audience Accelerator, Rocket Fuel’s full-service audience-extension solution, please visit our webpage or contact our team at
650-517-8839 or firstname.lastname@example.org.