(By Leslie Howard)
Rocket Fuel recently ran a campaign for a major big-box electronics retailer. If you've ever wondered about the types of things electronics shoppers are interested in, the mystery is solved. Surprise: they're just like you, and their interests are vast. Network News, Subcultures, and Niche Interests are right up there, sprinkled with a healthy dose of New York City, Women's Health, and Driving & Racing Games. Fashion & Style makes a strong showing, but so does Consumer Affairs. Clearly, this isn't a shallow group.
Check out all of the the categories below to find even more correlations—the larger the wording, the stronger the conversion signal for sites relating to that category.