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Who knew? Interesting Insights About a Big-box Electronics Retailer

(By Leslie Howard)

What Topics Lurk in the Minds of Electronics Shoppers?

Rocket Fuel recently ran a campaign for a major big-box electronics retailer. If you've ever wondered about the types of things electronics shoppers are interested in, the mystery is solved. Surprise: they're just like you, and their interests are vast. Network News, Subcultures, and Niche Interests are right up there, sprinkled with a healthy dose of New York City, Women's Health, and Driving & Racing Games. Fashion & Style makes a strong showing, but so does Consumer Affairs. Clearly, this isn't a shallow group.

Check out all of the the  categories below to find even more correlations—the larger the wording, the stronger the conversion signal for sites relating to that category.

Nov 02, 2012 / Insights