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Who knew? Interesting Insights About an Online Seller of Valentines Day Arrangements

Rocket Fuel delivered more than 8.7 million impressions for a major retailer of specialty arrangements in the weeks leading up to Valentine's Day. With the big day now behind us, we felt that it wouldn't spoil the surprise to see who was picking up an arrangement online. While we expected to see consumers interested in gifts & shopping to respond well to the campaign, consumers who were in-market for luxury cars, home supplies, or hotels were also among the more likely to order an arrangement. Interests in food, particularly baking and spices also led to more purchases--perhaps the arrangements were the prelude to a home-cooked meal?

Feb 15, 2013