We've all been there: It's well into December and you haven't gotten a gift yet. But how many of us have ever been rushed to do last-minute shopping for a pre-owned luxury car? Rocket Fuel worked with a major luxury car manufacturer to target consumers in-market for pre-owned luxury wheels in December, delivering over 1.6 million impressions in the lead-up to Christmas. During that time, the consumers most likely to take the next step to find a dealer were those interested in home improvement, cosmetic surgery, and trips to South America (Uruguay and Peru in particular). Perhaps feeling the cold weather finally set in, cycling enthusiasts were also among the more likely to make a last-minute decision to pursue a pre-owned luxury car. The most popular day of the week to look for a dealer in December? Sundays.