Rocket Fuel recently ran a campaign for a major insurance provider, which proved to enlighten us, and also make us smile and wonder, when we saw the site categories responsible for the most converions. Sure you'd expect the major life-changing events like buying a new car or house, or a sudden change in health might make you think about your insurance options a little more. But we also found that when wedding bells are ringing, so our the conversions for everything insurance. And for some reason, people interested in rap & hip hop might be thinking about insurance to up their "street cred." Other just as way out page categories included Cricket, South Asia, Cartoons (seriously), and Job Listings.