(by Brian Ferrario)
All Aboard! Rocket Fuel recently ran a campaign focusing on finding in-market car buyers for a major Japanese auto brand. By far, the largest site category responsible for conversions was model trains & railroads – toy trains. That's definitely a site category that wouldn't be top of mind for this particular media buy – but it performed. Other site categories that provided strong conversions included TV crime & legal shows, Hummer, sports, and currencies & foreign exchange. Check out the other categories below to find even more correlations – the larger the wording, the stronger the conversion signal for sites relating to that category.