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Who Knew? – Interesting Insights from Lunch Deli Meat Campaign Data

(by Brian Ferrario)

Is Lunch Meat Going the Way of Haute Cuisine?

Rocket Fuel recently ran a campaign promoting lunch deli meat for a major CPG brand. By far, the largest site category responsible for conversions was culinary training. So does that mean sandwiches are becoming haute cuisine? Or that would be sandwich makers might be aspiring to boost their culinary skills? Other sites that provided strong conversions included more of the usual suspect content, including children's games and activities, gambling, women's interests, and education. Check out the other categories below to find even more correlations – the larger the wording, the stronger the conversion signal for sites relating to that category.

Jul 12, 2012 / Insights