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Who Knew? – Interesting Insights from Mattress Campaign Data

(by Brian Ferrario)

Active Lifestyles Actively Seek A Good Night's Sleep.

Rocket Fuel recently ran a campaign for a major mattress brand. The two largest site categories responsible for conversions were travel guides and extreme sports, which could mean that active people like to take charge of how they recharge for the next adventure. Other site categories that provided strong conversions included consumer electronics, blogging resources, cell phones, and religion & belief.

Check out all of the categories below to find even more correlations – the larger the wording, the stronger the conversion signal for sites relating to that category.

Aug 16, 2012 / Insights