(by Brian Ferrario)
Rocket Fuel recently ran a campaign for a major UK retail fashion brand. The largest site category responsible for conversions was seniors & retirement, which could mean that you never lose your zest for fashion, or that people who share a computer with older residents also like shopping for the latest fashion statements online. Other site categories that provided strong conversions included web apps & online tools, health conditions, jobs, and skin conditions.
Check out all of the categories below to find even more correlations – the larger the wording, the stronger the conversion signal for sites relating to that category.