ABOUT ROCKET FUEL 

PRODUCTS AND SOLUTIONS 

THOUGHT LEADERSHIP 

OTHER 

Blog

Why The Apple - Samsung Rivalry Isn't As Important As You'd Think

It’s becoming clear that the device wars of the future will be less determined by the quality of the screen or the camera (both of which are already very good) or even the processor (most heavy tasks will be done in the cloud anyway), but in the ability to become a true personal assistant: one that can adapt to our tastes and needs and make good judgments.

And that’s what makes the Apple – Samsung rivalry less and less interesting.  Neither has a strong artificial intelligence effort, so while they might both still be dominant in devices five years from now, it’s hard to see how either will control the interface. read entire article here >

Apr 05, 2013