ABOUT ROCKET FUEL 

PRODUCTS AND SOLUTIONS 

THOUGHT LEADERSHIP 

OTHER 

Blog

Why the Only Thing Better than Big Data is Bigger Data

Companies with access to more data than their competitors—and the ability to implement it—can potentially gain a substantial competitive advantage. But when you’re gathering data, it’s not just having more that counts; the more kinds of information you’re gathering is what leads to better results. And even though much of data science these days is about filtering out the features that seem to contribute less to predictions, the latest research suggests that data scientists may want to rethink the standard way of practicing their craft. Read entire article here>

Feb 05, 2014 / Big data, Insights, Research