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Winning the Lotto: a Fresh Look at Segmentation

Segmentation is a foundational tool for gaining insights into your market and customers to identify business opportunities, improve the targeting and relevancy of communications, and inform product and service development. This has increasingly become the case as digital technologies fuel the growth of customer data, and tech-savvy consumers continue to opt out of mass-marketing campaigns. However, a cutting-edge approach is required to take advantage of it, which is best addressed by artificial intelligence. Read entire article here >