Case Study: Consumer Packaged Goods (CPG)
Advertiser
A Fortune 500 American multinational corporation that manufactures a wide range of consumer goods and some of the most recognizable CPG brands in the world.
Agency
One of the leading, full-service media specialist companies offering brand-building results and business solutions for their marketing partners.
Results
Reached target audience with high precision:
- In-flight progressive optimization to increase brand
engagement by over 55%
- Generated lift of over 7% for unaided message awareness
Need
Find media partner with premium brand-safe inventory to help drive awareness and engagement with leading CPG brand – and reach the right users efficiently.
Objectives
Boost brand awareness and engagement:
- Drive top of mind awareness
- Drive engagement with the client’s brand
Audience
Purposeful women: between the ages of 35-54
Campaign
Brand-safe display media (CPM) leveraging demographic,
lifestyle and interest data – 8-week duration
Engagement Actions
- Ad interactions
- Website activity
- Coupon downloads
- Other interactions
“We shouldn’t have to measure success by bolting on old-school Web metrics to our online campaigns – or settle on click-through rates or other proxy metrics to understand if we were reaching the best audience. Rocket Fuel drove our campaigns to maximize brand impact and showed us a better way to reach, measure and tune campaigns to our brand metrics.”
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