Case Study: Quick-Service Restaurant

Advertiser
One of the word’s most recognized leaders in quick-service restaurants operating a network of company-owned and franchise-owned stores in the United States and international markets.

Agency
A major global media network of nearly 6,000 people in 82 countries and a significant presence in every major market with one aim: to make their clients’ brands more famous and more profitable.

Results

• Rocket Fuel achieved a $.50 eCPA against a goal of $1 – effectively doubling expected ROI
• Client tripled initial campaign budget

Need
Find technology and media partner to drive revenue and restaurant traffic at large scale leveraging brand-safe inventory.


Objectives
Boost sales and promote new brand positioning:

• Drive online orders through the advertiser’s Web site
• Build awareness around new brand positioning
  

Audience
Primary target: In-market for fast food

Secondary target: Frequent buyers of fast food & delivery services

Campaign
Brand-safe display media targeted to likely converters
using day of week, time of day and third-party behavioral and intent data

“Rocket Fuel drove significantly lower CPA than anyone else on the campaign. They focused on efficiently finding our audience online and delivered on their promise of automated optimization, powerful insights and amazing results. We were more than happy to shift more budget their way.”

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