Case Study: Education

Advertiser
One of the largest degree-granting higher education systems in North America that provides high-quality, career-oriented associate, bachelor’s and master’s degree programs to more than 80,000 students at 90+ locations and through the University’s online delivery.

Agency
A leading, full-service media specialist company heralded as one of the first media companies to consistently deliver industry-first initiatives and products. The company’s long-standing client partnerships include some of the world’s leading marketers.

Results
Consistently performed as the top-performing partner:

• Beat eCPI goal by more than 50%
• Consistent performance helped grow original campaign spend to more than $1MM+ and 5+ contract renewals

Need
Find a partner who can reach large numbers of in-market prospects for a variety of national online and regional brick-and-mortar programs.

Objectives
Boost qualified leads:

• Drive qualified leads to the admissions application at a competitive cost-per-inquiry (CPI)

Audience
Two distinct audience segments:

• Adults 18-49 with some or no college, in market for undergraduate programs
• Adults 21-54 with a college degree, in market for MBA & professional programs

Campaign
Layered in-market, demographic, social psychographic and interest data on audiences with high propensities to convert through targeted digital display media (CPM) over 4 months. Leveraged retargeting to bring back lost prospects wherever they were on the Web.

“Rocket Fuel’s click to inquiry conversion was almost twice what the next highest partner delivered and more than 3x better versus other partners. That is insane! We’re definitely planning on working with them again – with a bigger budget.”

back to top^