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Rocket Fuel helped take the fat out of finding active customers and put muscle on the client’s bottom line by nearly doubling the expected ROI.

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Case Study: Major Women’s Fitness Apparel Brand

Advertiser
Major Women’s Fitness Apparel Brand

Agency
Well-known full service interactive agency with offices throughout the world.

Results
Exceeded client's ROI goal by 72.5%

Need
Find high-ROI media partner with premium brand-safe inventory to help drive women's fitness apparel sales during Summer shopping season.

Objectives
Boost online sales for women's active lifestyle apparel

  • Drive traffic to client’s branded online store
  • Aggressive ROI goal for a high multiple of online sales for every dollar spent
  • Boost online sales among target demographic
  • Build brand engagement and affinity

Audience
Women (fitness intenders & in-market shoppers)

Campaign
Display media with emphasis on sales revenue lift generated by online campaign

ROI Performance Over Time
Exceeded ROI goal by 72.5%
Exceeded ROI goal by 72.5%

Average Daily Order Size
Grew by 20% over run of campaign
Grew by 20% over run of campaign
Conversions Cluster Around 24-hour Periods
80% of conversions happen within 4 days of first impression
80% of conversions happen within 4 days of first impression
     

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