SVP, Director of Digital Media, Media Contacts/MPG
As SVP and Director of Digital Media, Adam oversees Media Contacts’ US Digital product across all offices - managing the level of quality, promoting expansion, and facilitating the integration of Channel I within Total Communications Planning (TCP).
In his previous role as VP, Group Account Director, Adam handled the interactive businesses for Goodyear, Tyson Foods, Amtrak, and Royal Caribbean, among others. He was responsible for setting the strategic vision and directing day-to-day operations for each of these accounts.
Adam joined Media Contacts in 2005 with more than ten years of experience within the Boston Media community. He began his career at Houston, Effler, Herstek, Favat on the broadcast side of the business (local and national). He shifted into media planning in 1997, taking a position at Hill Holliday. There he worked on accounts such as John Hancock, PricewaterhouseCoopers, and Spalding Golf. In 2000, Adam joined Allen & Gerritsen as VP, Media Director, leading the Media department and handling such accounts as State Street Corporation, Care Group, IKON Office Solutions, and Loon Mountain/Waterville Valley, among others.
Adam grew up in Newton, MA and now lives there with his wife and two children. Adam received his B.A. in English from the University of Rochester.