Chief Marketing Officer
Eric Porres provides oversight for marketing operations and heads up Rocket Fuel's research center of excellence for digital consumer insight.
Prior to joining Rocket Fuel, Eric co-founded Underscore Marketing, a full-service digital marketing and strategy agency, and helped expand the company internationally. He also co-founded Pericles Consulting, a "pop-up" strategic political marketing firm that developed and executed digital-marketing programs for presidential and senatorial campaigns. He is also the founder of Classelist, a web and mobile platform for parents and schools.
From 2009 - 2011, he served as CMO of ad-technology company Lotame Solutions Inc., where he oversaw its global marketing and insights practice areas and led business and product development efforts for its data-management platform.
Eric held management positions at Fortune Magazine, Agency.com, and LiveTechnology. As a partner with Outrageous Media, he co-produced two of the largest Internet webcasts in history—Michael Jackson´s "What More Can I Give" concert in Munich in 1999, and Paul McCartney´s "Run Devil Run" concert in Liverpool in 2000. He started his career as a Business Analyst with The Walt Disney Company while completing his college degree.
As a leading authority in the online-advertising industry, Eric served on the board of 212, New York’s Interactive Advertising Club, and is a frequent panelist, moderator, and contributor to industry conferences and publications such as AdAge, iMedia, MediaPost, Digiday, and MITX. In 2013 he was awarded iMedia's 'ASPY Oldtimer of the Year,' a peer-voted award given to "an individual on the sales side of our business that has provided superior strategic selling, excellent customer service, industry pioneers, and has significantly contributed to the growth of our industry over the past year."
He graduated from Duke University and enjoys spending time with his wife and three children.