Eshwar Belani is responsible for defining the corporate vision and developing Rocket Fuel’s brand, direct response, social, and vertical product families. In addition, he leads the development of strategic relationships with Rocket Fuel’s data, technology, measurement, analytics, and vertical partners to create a robust suite of offerings for digital advertisers.
Prior to Rocket Fuel, Eshwar was the founder and CEO of Sensact Applications, a Silicon Valley-based company focused on building solutions that create smart physical environments. At Sensact Applications, Eshwar formulated its business plan, raised financing, recruited a cross-border team, and delivered the first set of innovative wireless applications that are used on a daily basis in commercial building facilities. Before Sensact Applications, Eshwar was part of Epiphany’s product management team and worked on product strategy for Epiphany’s Marketing and Analytics products. Eshwar was responsible for defining the vision, product roadmap, and technical requirements for Epiphany’s campaign management, data mining, interaction optimization, and intelligent decision-management product offerings.
Previously, Eshwar was the co-founder and CTO of iLeverage (acquired by Epiphany in 2000), a company that built marketing and collaborative selling solutions for online retailers. At iLeverage, Eshwar recruited, led, and managed a team of engineers to deliver the software infrastructure for a real-time, high-performance, scalable, secure network that facilitated promotional, cross-deal, and meta-market transactions across businesses. Prior to iLeverage, Belani worked as Development Engineer in the Application Server Group at Oracle Corporation.
Eshwar holds an MS in Computer Science from University of California, Berkeley; a Management of Technology degree from University of California, Berkeley; and a B.Tech in Computer Science from the Indian Institute of Technology (IIT), Madras. He has authored several academic publications and holds six patents.