VP Sales, East Region
Julie brings more than 12 years experience in digital and traditional advertising sales experience to Rocket Fuel. Her highest priority is to provide an uncompromising level of service to clients to ensure their marketing goals are advanced via opportunities afforded to them through her team’s efforts. Early in her career, she identified the need for media tools that could provide her clients with the customized media-buying capabilities she is now thrilled to offer through Rocket Fuel.
Julie joined Rocket Fuel as sales director, midwest region in 2010, and was promoted to vice president in 2011. She became vice president sales, east region in 2013.
Prior to Rocket Fuel, she was the manager, midwest sales for digital marketing technology company AudienceScience from 2009 to 2010. She started with the company as account executive in the midwest in 2008, and was responsible for initiating sales efforts in that territory. It was with AudienceScience that Julie brought to market first-generation behavioral targeting and DMP solutions. She focused on bringing the newest ideas and advertising strategies to her clients while educating the market on the ever-changing digital landscape.
Before AudienceScience, Julie worked as sales planner and account executive with Scripps Networks from 2002 to 2006. She also worked as account planner at Mediaedge:cia from 2000 to 2002.
Julie has a bachelor’s degree in English Literature from the University of Notre Dame, and is currently enrolled in the Kellogg School of Management EMBA program at Northwestern University.