Managing Director Asia Pacific,Buddy Media/ Chairman IAB Singapore, SE Asia / Chairman Digital Advertising Alliance(MDA)
Beginning his career in consumer market research in Toronto, Canada, where winters were long and summers short, Ken packed his bags for Asia and joined the Bangkok office of Shandwick Public Relations in 1994. Since then he has held C-level management positions across the Asia-Pacific region with Bates, 141 Worldwide, XM Asia, Ogilvy & Mather, and Yahoo! Asia Pacific. Ken is currently Managing Director of Buddy Media Asia Pacific.
In 1999 Ken moved to Singapore from Cambodia and was appointed CEO and Regional Director of XM Asia Pacific (now part of J Walter Thomson, WPP Group). Over a six year period, he built XM Asia Pacific into one of the region's leading digital agencies. In January of 2006, Ken joined Ogilvy Asia Pacific as the founding CEO of Neo@Ogilvy, and Vice President of OgilvyOne, covering 11 markets. While at Ogilvy, Ken built Neo@Ogivly into a regional force by growing the digital media network from scratch to over 200 staff in just 16 months. He helped lead OgilvyOne to two consecutive Regional Agency of the Year titles. He was also founder of the multi-award-winning Ogilvy Digital Innovation Lab, responsible for breakthrough mobile marketing innovations for American Express, Diageo, and Nokia Mobile Phones.
Ken joined Yahoo! in January 2008 as Vice-President and Managing Director of SE Asia. He established Yahoo! in SE Asia and opened four new markets in less than two years. In April 2010, Ken was appointed Regional Vice President of Advertising Sales and Marketplace for APAC, and was responsible for monetization across Yahoo!s entire product line, including Display, Search, Ad Network, Mobile, and the RightMedia Exchange. Ken left Yahoo! to create Jam Ventures, a boutique accelerator, and he now runs Buddy Media in Asia.
Ken completed his Asia-Pacific Management Post-Baccalaureate Program at Capilano College, Vancouver, Canada, and holds a Bachelor of Arts degree in Social Psychology from McGill University in Montreal.